The Secret Of Successful Crowd Sourcing Campaigns

There are lots of entrepreneurs who have great ideas. However, only very few of these ideas come to life, the reason being a lack of funding. Venture capitalists are very careful with their investments, so they tend to stay away from all start ups that don’t promise a huge success.

Luckily, there’s an alternative method to get the money needed to put your brilliant ideas into practice. This is crowdfunding or crowd sourcing. This is an opportunity for everybody who believes in an idea to invest in it. I can contribute as much as I can, and I’ll get compensated accordingly. A friend of mine runs a blog (shameless plug: who is dabbling with the idea of running a crowdsourcing campaign to fund his blog so he can get more advertisers, which will help his blog reach more people. Should be interesting.

The only problem I see is that, in order to be successful, a crowd sourcing campaign has to be supported through a solid plan. You need to do in-depth consumer research, and then to develop messages that appeal to this type of individual. Moreover, you need to select your communication channels carefully, and to make sure you are consistent across all of them. This is what big brands do, and that’s exactly what I’m going to do for my next crowd sourcing initiative. If it works, my idea is going to be the next big thing.

How To Run Successful Crowd Sourcing Campaigns

I’m not the best fundraiser of all times. All my previous attempts failed to reach their goals. This time I want things to be different. Getting involved in a crowd sourcing campaign is something I would have never thought possible. Yet, here I am, trying to find funding for an amazing idea that might make me very rich. I’m not going to tell you what my idea is, as I want to keep it secret until the big day when I’m going to start my launch campaign.

As far as I understood, it matters less which platform you use to raise money. I’d go for Kickstarter or Indiegogo, as they are already popular all over the world. What matters most is the campaign in itself, the activities and the exposure you can get, the messages and their power to make people take action.

Since strategic planning and execution play such an important role, I intend to write a series of stories meant to entice people into contributing to the success of my idea. Next, I’m going to promote these stories across all social media channels, in order to gain some traction. If they go viral, my crowd sourcing campaign is surely going to reach its goals.

Hello and welcome!

Hi there, and thanks for stopping in! My name is Ken, and I’ve always wanted to learn about the history of crowdsourcing. There have been many successful campaigns that I’ve seen that raised money for great causes, or products, or even services. My fascination came up when I read about 3 Bucks for Brendan, which was about a kid that needed funds for college. What a great idea! Lately I see stories on Facebook about little products that help get garbage out of the ocean, all the way to a little fidget cube. So, as part of my college course, I figured let’s dig in and learn more.

Crowdsourcing sounds relatively new and fairly cutting edge, even after more than one solid decade in its present form. The more recent idea of crowdsourcing is best displayed in Amazon’s mturk or with GitHub or Firefox. With GitHub or Firefox, developers all chip in their talents to build something.

In the case of Firefox, it is to build and maintain the browser. GitHub is not specific to any one company or project. Mturk took the idea that was often and long-used with bulletin board, IRC, techies who would collaborate together to make their ideas come to life.

In the case of Mturk, the idea was for techies to be able to easily go outside of the IT world to request help with translation, writing, human indexing, transcribing, or searching for information. Those are just some of the skills that they would post for help performing. In other cases, researchers would find a study population among the ranks of turkers.

Even gig work in a way is a form of crowdsourcing, or crowdsharing even. The idea of drivers being coordinated by technology to have one willing driver show up to bring a neighbor to their destination fulfills this idea as well.

Though, the first crowdsourcing could be attributed going back throughout humanity. For example, in Waltham, Massachusetts, residents were required to show up with a bucket of water to contribute to putting out fires in the late 1700’s well into the 1800’s, before they had a fire department. The town was its own bucket brigade.

What’s The History Of Crowdsourcing?
The same is true continuing into today for the purposes of what Jeff Howe and Mark Robinson called Crowdsourcing back in 2005. Even more so you see the same concept employed even in a corporate culture.

For instance, where project managers are employed, they are tasked with identifying the necessary talents required to perform a project and coordinating people from the ranks to fulfill tasks. In a sense, they are sourcing from their own crowd of resources.

In fact, most workplaces in some shape or fashion are crowdsourcing in action. The difference between the quickly disappearing traditional workplace and the virtual online crowdsourcing is in its reliance on people showing up. If it were not for people who showed up to write a bit here or there for mturk or to transcribe a media piece, then the work is just not going to be completed.

What has been a great boon for the low-paying crowdsourcing is the crash of 2008. With a continued beleaguered workforce and diminished wages, gig working and crowdsourcing is something that fills in the gaps.

These days, there is a growing call for the rights of workers who have increasingly had to take on the work of the crowdsourcing projects. It turns out 99% will tell people they are contractors, but when it comes down to it when there are no pay negotiations, and the ability to “block” or “rate” workers, they are walking the line of employer. That’s the history of crowdsourcing.